Facebook Marketing has completely revolutionized the way businesses are able to advertise their goods and services. This game-changing platform allows you to reach hundreds of thousands – potentially even millions of people, for a price that suits your budget and needs. Of course, creating a Facebook marketing campaign can be daunting for small business owners. Luckily, it’s nowhere near as difficult as it might initially seem.
To say that everyone is on Facebook wouldn’t be too far from the truth. Facebook currently has over 2 billion users, and as the platform continues to grow, your Facebook competition is getting tighter by the minute.
To help you out, I’ve decided to share my top tips for nailing your Facebook strategy in 2019
- Go Live
Unless you’ve been living under a rock for the last two years, you probably already know just how important video content is to Facebook marketing. One of the best video content reach you can get is with Facebook’s live video. According to Livestream stats, 82% of brand audiences prefer live video over any other form of social media posts.
If you’re waiting to be able to shoot ‘good quality video,’ you’re missing out on huge reach potential. Use live video to reveal a new product or promotion, to give tips in your niche or show behind-the-scenes teasers for upcoming lines.
- Target the right audience
The very first thing you should do when creating a campaign is get a good understanding of who you are advertising to. Facebook allows you to send out your ads to people based on a number of different demographic variables, including their age, location, interests and more. A highly targeted ad will focus in on your preferred audience and increase the likelihood of success in the long-term.
- Encourage discussion
People respond to other people’s interests. An ad with a number of shares, likes, and comments will stand out far more than one that no one interacts with. Encourage your audience to tag their friends, share the post or comment on their experiences with the product and you are bound to see an even greater reaction from your wider audience
- Always use a Call-To-Action
Call-To-Actions are the cornerstone of all successful content because it gives your audience clear directions on what to do and where to go next. Your CTA should be short, punchy and to the point, and must be easy for people to follow and find amongst your ad. Remember, your audience wants to get as much information as possible in a short amount of time.
- Keep it fresh
Recycling the same ad over and over on Facebook – no matter how well it worked the first time – is a big no-no. You should keep your campaigns fresh and new, so people stay engaged every time they see them. If one ad seems to be working wonders, simply follow the same strategy next time but with a different set of content.
- Start a Conversation with Your Prospects via Facebook Messenger
Facebook Messenger marketing is a massive opportunity for a lot of businesses. It’s a lot more personal and a lot more engaging than other forms of Facebook marketing. Prospects often have a couple of questions that they need answered before they are ready to buy. Facebook Messenger is a great place to start a conversation with your prospects and overcome any objections they may have.
- Publish Frequently for Better Overall Engagement
The most successful brands are publishing 4-5 posts per day, but engagement rates drop significantly after 1 post per day. So, if you can’t publish 4-5 times a day consistently, then publish no more than once a day to take advantage of the higher engagement rates.
In conclusion, your social media strategy is a guide that will help keep your Facebook marketing on the right track, and now is great time to update it for 2019. Despite the challenges of 2018, Facebook’s latest innovations offer many compelling reasons for brands to continue marketing on Facebook.