Over the past few years, the Philippines has been making great strides in embracing various digital marketing innovations, showing no signs of slowing down. All these are driven by the growing internet and social media usage in the country. According to We Are Social’s Digital 2017 report, Filipinos spend an average of 9 hours on the internet and 4 hours and 17 minutes on social media every day.
What do these figures mean and why should you care? Consumers have become more technology-savvy than ever, and their needs are constantly changing. Your brand must be able to keep up with such challenges. You need solid strategies for your digital marketing campaigns so that your brand remains relevant to your target market.
Despite this overwhelming statistic, one major area of digital marketing in which the Philippines are still lagging behind is the area of email marketing and the need for local email marketing platforms where businesses in the Philippines can effectively engage and interact with their customers. Thus the need for a Customer Relationship Management (CRM) platform in the Philippines cannot not be overemphasized and more businesses are in need of it.
Customer Relationship Management is one of the assets of known business tycoons throughout the world. They reached their accomplishments because they know how to take care of their customers. Customers are the most important aspect of a business, without them, a business wouldn’t be successful. In CRM, businesses adjust their services, procedures, and customer compensation to retain and maintain a good relationship with their customers. However, if CRM is not put into practice in an effective way, it could cause a lot to a business.
Nowadays, CRM is a very important technique that most companies overlook. Some don’t believe in the use of it but in today’s fast growing world of business, a CRM is a necessity to any organization. By integrating CRM solutions that are specially designed and priced for midsize businesses, businesses in the Philippines can gain valuable insights from customer data to enhance the customer experience, while adding to their bottom line.
The better a business can manage the relationships it has with its customers the more successful it will become. Therefore IT systems that specifically address the problems of dealing with customers on a day-to-day basis are growing in popularity. In the commercial world, the importance of retaining existing customers and expanding business is paramount. The costs associated with finding new customers mean that every existing customer could be important.
Unfortunately, platforms which could be used for effective email marketing and CRM are lacking in the Philippines, even though there is a great need for them by most businesses. CRM is an excellent tool that allows companies to increase not only their customer satisfaction but also their efficiency and profits.
Once your business starts to look after its existing customers effectively, efforts can be concentrated on finding new customers and expanding your market. The more you know about your customers, the easier it is to identify new prospects and increase your customer base.
Even with years of accumulated knowledge, there’s always room for improvement. Customer needs change over time, and technology can make it easier to find out more about customers and ensure that everyone in an organisation can exploit this information.